It all started in 2008 with a book, “Nudge – Improving Decisions about Health, Wealth and Happiness”, written by this year’s recipient of the Nobel Memorial Prize in Economic Sciences and behavioral economist, Richard Thaler, and law professor Cass Sunstein. Since then, “nudge units” all over the world have started shaping public policy with insights from behavioral economics.
Nudge theory proposes positive reinforcement and indirect suggestions to try to achieve non-forced compliance to influence the motives, incentives and decision making of groups and individuals.
In this talk, Christina Gravert will introduce you to behavioral economics, the concept of nudging and discuss some of the most successful policy interventions created by nudge units as well as their limitations.
Christina is a behavioral economist at the University of Gothenburg with a PhD in economics from Aarhus University. She conducts research on why good intentions often do not translate into the desired actions. Her research involves active collaborations with companies, non-profits and the public sector.
This lecture will be held in English.
Time: 6:15-7:30 PM
Place: Hörsal 2, Ekonomikum
In collaboration with Folkuniversitetet and Uppsala Forum.